THE CHALLENGE
Have you ever taken a test drive where you almost hit a pedestrian? Sideswiped the car next to you on the freeway? Or had to thread the needle between two semis? Probably not, one hopes. But that also means you’ve never really had the chance to put protective technology through its paces. Nissan Intelligent Mobility technologies keep drivers safe behind the wheel, but we needed to find an innovative way to let drivers experience them.

INSIGHT
With virtual reality, it’s possible to put someone behind the wheel and subject them to simulated danger to demonstrate lifesaving safety technologies. But simulating danger is only half of the solution. The other half? Helping the driver understand that danger comes from 360 degrees. By taking a 360-degree VR approach, we could show Nissan’s innovative safety tech at work in a truly real-world way.

OUR SOLUTION
Using a custom-built 360-degree camera rig, we dropped people right into the action—behind the wheel and on the street—to give users a genuine, interactive feel for how the Altima’s safety features work. To enhance authenticity, Tech Drive was shot live, in a real car, on real streets, with threats as close as they would be in real life.The experience itself was launched at dealerships (on Oculus Go) and auto events around North America—including the LA Auto Show, Detroit Auto Show, Chicago Auto Show, New York Auto Show, Toronto Auto Show, and over 300 Nissan Dealerships. The experience also ran on the Facebook React360 Beta App, Facebook 360 Video, and Xbox Live headsets.